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Toraño Family’s New Single Region - Serie Jalapa: One Region, One Farm, One Fine Cigar

Like winemakers’ terroir – with its critical contribution to the unique personality of a wine, the precise region and farm where tobacco is grown will ultimately determine the style and character of a premium cigar.

Toraño Family Cigar Company is introducing the first release in its  Single Region Series at this August’s IPCPR 2010.  The concept highlights the different characteristics of tobaccos grown on individual farms in various regions in the world’s  best tobacco-producing countries.  Each Serie will feature a blend that is created entirely from tobaccos grown on one carefully selected finca in one particular region.  The blend’s flavor and aroma  will reflect the influence of the region’s soil, weather and topography.  The Toraños then apply their well-known blending artistry to create an in-depth smoking experience that reveals the character of this historic region’s tobacco.

     Bruce M. Lewis, Vice President of Sales and Marketing, explains the birth of the concept:  “I have always had an interest in the single region concept and how crucial it is to wine and coffee.  In early 2008, I suggested to President Charlie Toraño that we experiment with blends of tobacco from only one farm.  We soon realized blending such a cigar was not an easy task.  Now, however, I know we have truly captured the characteristics and taste profile of tobacco grown in Jalapa."

     The first release, Serie Jalapa, features a blend of tobacco from the El Estero Farm in Jalapa, Nicaragua.  This small farm, located in the country’s northernmost growing province, is irrigated by a centuries-old, natural stream on the property. Its mineral-rich water, together with the sandy, red clay soil, enables this farm to grow some of the finest and most aromatic tobacco in the world.  Lewis’ tasting notes indicate Serie Jalapa is, “Incredibly rich, complex, layered and with a great presence of sweetness. The blend exhibits good strength that balances well with the rounded, luscious flavor.”

     Charlie Toraño adds, “I am inviting all IPCPR attendees to stop by our pavilion (booths 2501, 2503, 2505, 2600, 2602, 2604) to experience the Serie Jalapa, available exclusively to brick-and-mortar retailers.”
     Single Region – Serie Jalapa’s three sizes are: 5" x 52 Robusto, 6" x 54 Toro Grande and 7" x 50 Churchill, with a suggested retail of $6.50-6.95.  The cigars will appear on tobacco retailers’ shelves immediately after the August show, alongside the company’s equally revolutionary new blend, Master by Carlos Toraño.

     A leader in the cigar industry, Toraño Family Cigar Company is a four-generation company.  It enjoys a rich heritage and history in tobacco growing and manufacturing.

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