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New CAO Apparel Line Promises to be ‘Head & Shoulders’ Above the Rest

CAO M.E.R.C.H. To Launch New Upscale ‘CBC Collection’

Nashville, December 4, 2006: CAO, one of the world’s foremost premium cigar manufacturers, announced today that its CAO M.E.R.C.H. division will be launching an upscale line of headwear, shirts and accessories called the ‘CAO CBC Collection.’
CAO introduced its CAO M.E.R.C.H. line of apparel nearly two years ago, and demand for its innovative and contemporary designs quickly escalated. The CBC Collection takes CAO M.E.R.C.H. to the next level and promises to put the ‘specialty’ back into specialty merchandise and apparel. “Our apparel division is another extension of the CAO brand,” commented CAO Chief Marketing Officer Jon Huber. “As with any product to which we attach the CAO name, we demand only the utmost in quality. The CBC Collection’s foundation is built on utilizing only the best fabrics and original designs that draw inspiration from the CAO lifestyle. We will continue production of our standard CAO M.E.R.C.H. line; however, the CBC Collection will be to M.E.R.C.H. what ‘Purple Label’ is to ‘Polo.’ CAO CBC Collection items will be produced in very limited quantities of 1,000 pieces or less per item, focusing upon quality over quantity.’”
CAO M.E.R.C.H. has been seen on The Howard Stern Show, Access Hollywood, E! Celebrities Uncensored and MTV’s Punk’d; it also has graced the pages of People, US Weekly, Star and Rolling Stone magazines. In addition, CAO M.E.R.C.H. has been a featured gift item at A-List/VIP parties for General Motors, Fox Sports, Janet Jackson, Outkast, Nicky Hilton, Steve McNair and Carson Palmer.
CAO International, Inc. is the producer of one of the country’s top lines of premium cigars, Meerschaum pipes and pipe tobaccos. Founded by Cano A. Ozgener in Nashville as a labor of love 38 years ago, today CAO products can be found on every continent in the world with the exception of Antarctica. CAO produces eight cigar lines that have all been rated ‘90’ (“OUTSTANDING”) or above by Cigar Aficionado and Cigar Insider.


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